Scene is a concept for a new kind of aperitivo bar which won a top award at the International Hospitality Expo in Milan for the best new ideas in the industry.
The concept is born out of a respect for local food and local craft, drawing attention to the culinary scene and playing to the modern curiosities of the Foodie movement. Through spatial engineering and strategy the aperitivo bar functions as a gallery informing patrons of local restaurants atmosphere and philosophy, a local culinary platform bringing together producers and restaurants, and a social incubator that maximizes movement and interaction among patrons.
The experience is articulate as it curates the local processes for the public in an interactive environment. The tradition of aperitivo is used to inform of dining options and new offerings on the local culinary scene. With ever evolving content, it attracts locals and visitors a like. The format was created to be applied to multiple and diverse contexts throughout the world.